The sunk cost bias: why past investments can trap you in the wrong career
“I can’t leave now. I’ve already spent twenty years building this career.” If you’ve ever caught yourself thinking this, you...
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I write at the intersection of neuroscience, psychology and coaching
biased reasoning crossroads decision fatigue decisions growth investment life and career transitions micro-experiments misfit neuroscience overthinking perfectionism personality progress psychology reframing failure regret self-blame
Last Posts
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Locked-in personalities: how a job that no longer serves you can hide your true self
When I was a full-time academic, my emotional states were very much linked to academic life. The stress and anxiety... -
Fearing regret may be your greatest regret of all
When facing a major decision, most people organise their thinking around one central fear: what if I regret this? What... -
You will not find 100% clarity before your decision. You will find it after
If you are facing a major decision, you probably believe that clarity is the prerequisite, that once you have thought... -
Why intelligent professionals overthink decisions and what neuroscience says about breaking the loop
You may have built your career on your ability to navigate complexity and make high-stakes decisions for your team or... -
Productive failure: what neuroscience tells us about getting unstuck at a career crossroads
Science must inevitably fail to achieve discovery. This is not a flaw in the scientific method, it is the mechanism...
